Meet The Team

Visuality Systems Leadership Team

Each member of our team is a unique specialist with comprehensive knowledge and experience.

Learn more about the leadership team that brings SMB experienced engineers to assist our clients worldwide in the functional implementation of our products.

Visuality systems Team

Sam Widerman

Co-Founder & CEO

Sam Widerman

Co-Founder & CEO

Established Visuality Systems Ltd in 1998 after serving as the CEO of Siemens Data Communications. Prior to joining Siemens, Sam served in high-ranking positions in Fibronics, Elscint, and FedEx.

Tal Widerman

General Manager

Tal Widerman

General Manager

Tal joined Visuality Systems in 2012 as a Marketing Manager and later became COO before being appointed as General Manager. With his MBA in Marketing from Tel Aviv University, he brings valuable expertise to the management team and oversees the company's high-level functions, including finance, marketing, sales, and staffing, with a focus on driving efficient and productive growth.

Ronit Dulberg

CFO

Ronit Dulberg

CFO

Ronit has significant experience at several international high-tech companies and Venture Capital funds in Israel. Ronit has a B.A. In economics and accounting from Haifa University and an LL.M. from Bar-Ilan University. Ronit is a certified CPA and has also completed executive management programs at the Technion and Stanford University.

Lilia Wasserman

VP R&D

Lilia Wasserman

VP R&D

Lilia leads the development of all Visuality Systems products. Since joining Visuality Systems as a Junior Embedded Software Engineer in 2006, Lilia has held all technical positions within the company. Lilia is highly regarded within the SMB World Community where her knowledge and experience are sought after by many. Lilia holds a B.Sc. in Mathematics and Computer Science from the University of Haifa.

Yohay Lasri​

VP QA & Automation

Yohay Lasri​

VP QA & Automation

Yohay manages the Visuality Systems’ QA team and oversees the relationship between developers, testers, and marketing. Prior to joining Visuality Systems, Yohay was the head of the Elbit testing team an Israeli defense industry company. Yohay is an experienced QA and Automation Manager with a demonstrated history of working in the computer software industry. 

Kayo Kubota

Japan Country Manager

Kayo Kubota

Japan Country Manager

Kayo is responsible for Visuality Systems Japanese Operations. With over 15 years of professional experience as a global communication expert, she helped Visuality Systems to expand winning several important contracts. Kayo holds a B.A. in International Communications.

Limor Segal-Shevah

Automation, DevOps Team Leader

Limor Segal-Shevah

Automation DevOps Team Leader

Limor leads the Automation and DevOps Team at Visuality Systems. With 25 years of experience in various fields, including Configuration Management, Setup, Quality Control, Automation, and DevOps. Before joining Visuality Systems in 2013, Limor was a consultant at the ALM Division of MIT, assisting various large and medium entities. Limor holds a B.Sc. in Mathematics and Computer Science from the University of Haifa and two diplomas in Configuration Management (CM) and DevOps.

Aviv Rozia

YNQ Team Leader

Aviv Rozia

YNQ Team Leader

Aviv began his career in Visuality Systems in 2018 as a junior automation engineer designing and developing testing tools. In 2020, Aviv joined the SMB Embedded product line, specializing in C programming language, and two years later, Visuality Systems elevated Aviv to be the Embedded SMB team leader. Aviv manages a team of engineers in Israel and overseas to support, develop and upgrade the Embedded product line. Aviv holds a BSc in Software Engineering from Ort Braude College.

Kobi Nistel

jNQ Team Leader

Kobi Nistel

jNQ Team Leader

Kobi leads the Visuality Systems' Java development team, overseeing the ongoing enhancements and maintenance of the SMB over the Java product family. Kobi has vast experience in Software Engineering, Computer Networking, and SMB solutions. Prior to joining Visuality Systems in 2018, Kobi worked as an Embedded Programmer developing wearable medical devices. Kobi holds a B.Sc in Electrical Engineering from the Technion Institute, specializing in computer science.

Raphael Barki

Head of Marketing

Raphael Barki

Head of Marketing

Raphael orchestrates the marketing strategy encompassing content, website, inbound & outbound initiatives, and business partnerships to enhance brand visibility, foster customer engagement, and drive sustainable growth. He brings a blend of technical expertise and marketing prowess honed at giants like Google and RAD. Raphael holds an MBA specializing in Marketing from Technion and an MSc (cum laude) in Computer Science from Università degli Studi di Milano.